As a retailer, you probably know that it’s better to be safe than sorry when it comes to stocking your gondola shelves and wall racks with your best holiday gifts. But this may also mean that you are left with some extra stock that won’t fly off the shelves as quickly as it did over the holiday shopping crunch. Here are some ideas on how to minimize loss from these un-purchased goods.
1. Have a post-holiday blowout
If you have a lot of items that you know you won’t be able to use in the future, you can host a “post-holiday blowout” sale. Pull out all the stops with marketing to let your shoppers know that you have lots of goods that will be marked down. You may be surprised at how successful this is – some savvy shoppers are on the lookout for sales after December 25 because they know retailers are eager to get rid of excess stock. Be sure to put up store signs in your window display, and leave up those adult and child mannequins that are wearing your best holiday apparel.
2. Repurpose it
Some items that you may think are “just for the holidays” can actually be turned into seasonal products. For instance, a red sweater with a snowflake pattern may still find its way into a shopping bag provided you put it on a display table that is free of other holiday decor. People will see such an item when it’s standing on its own, and they won’t immediately make the assumption that it’s only good for the holidays.
3. Save it for July
If there are still some items left over that are truly just for the holidays, then you should store them in wholesale shopping bags for a later season. No, this doesn’t mean you have to wait until Christmas 2013 to unearth them. In just about six months, people will start throwing “Christmas in July” parties, and they’ll need holiday apparel and decorations to make their themes. Set a reminder for yourself to head into storage toward the middle of June. Take your stowed-away items and put them in your store window, on your jewelry displays, or wrap them up as gifts and place them near the register. With some proper marketing, you’re certain to get rid of some of your last holiday leftovers.