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Top colors for holiday packaging

Top colors for holiday packaging

If you plan to set up a gift wrapping center at your business for holiday shoppers, remember to look for packaging materials and bulk retail supplies in the colors, tones and patterns that will inspire and delight this season. When stocking your store, consider these elements to provide items that will appeal to customers’ different styles and preferences:

Inspired by nature
As the leaves begin to fall, baring branches for winter, change up the shades that will adorn your patrons’ packages as well. Although deciduous trees won’t show green until spring, look to the dark emerald tones of evergreens and ivy. Wrapping paper in hues like “shimmer frost leaf” perfectly sum up the icy beauty of the season while adding a burst of color, or take inspiration from the bright red of holly berries, resilient throughout the colder months, with classic solid red gift wrap or deeper shades such as maroon, burgundy or crimson. White, tan or black gift bags serve as the perfect neutral canvas when paired with bright cellophane or tissue paper, and they can even be customized with your business’ stamp, seal or any pattern of your choosing.

All that glitters
Although solid colors are a versatile, tried-and-true option for holiday wrapping, a bit of shimmer can take a gift’s appearance from bland to brilliant. You may consider purchasing materials in jewel tones, like gold wrapping paper, or gift bags accented with hints of metallic hues, like “gold rush” or “hi ho silver.” Alternately, glossy or shimmery details can accent packages of any shape and size. Look for wholesale ribbon with brassy tones or glittery flecks, as well as colorful bows and cellophane that your wrapping experts or customers can add to their gifts for a polished and sophisticated appearance.

Pattern appeal
Although solid colors and metallics create a clean, classic palette, customers may be looking for additional wrapping materials that allow them to customize packaging or show their personal style. Holiday favorites can feature anything from seasonal decorations to natural plants and wildlife. Consider investing in a wide range of wrapping and gift materials that will appeal to your customers’ varying tastes. For instance, some popular designs include ornaments and candy canes, reindeer or pine trees, and more versatile patterns like stars, snowflakes and plaid, all of which are stylish selections for any winter theme.