There are hundreds of considerations to make when designing your store displays – whether it’s in your front window or in the back of your store. However, there are five tricks to use that nearly guarantee success, according to The Creativity Window. No matter the theme you choose for your window or even what your store sells, these tricks are bound to bring you closer to the results you’re looking for.
1. See to the six
If you only change your displays four times per year to match seasonal themes, you’re missing out on a host of opportunities for visual merchandising. Six is a more ideal number for how many themes your displays should encompass each year. This is more flexible, and changing every two months allows you to take advantage of smaller holidays like Mother’s and Father’s days, Teacher’s Day and others.
2. Vary!
Of course, boring is the enemy. The best way to beat boring is to apply plenty of variation to your store displays. Even if you choose to feature the same themes year after year, change them up to feature different products or use different design ideas.
3. Go big or go home
If you want your displays to be eye-catching, they have to have some element of novelty. Size is a good novelty that stores find success in. The bigger the display items, the more interesting they are in many cases. However, size doesn’t always matter. Just try for some level of novelty, which could come in the form of an unusual item in your store window along with your merchandise, or even a bold color.
4. Line, shape and form…
You remember learning those elements of design way back when, now apply them! Line, shape, form, color, texture and value will undoubtedly each play their own role in your store displays, and being cognizant of them will improve the display’s effectiveness.
5. Be dynamic
Want to engage shoppers in your displays? There are a number of ways to literally engage them by adding an interactive level to your displays. This might mean leaving out samples of your products, or adding a high-tech display with a tablet or other digital tool to allow customers to learn more about the products.
