Whether you are advertising end-of-summer sales or looking to promote a new look throughout your store, signage is key for communicating with customers. Not only can special posters and signs help with seasonal selling, they can further develop your brand in a shopper's mind.
If you are designing your own signage, there are a few things to keep in mind.
1. Sizing is everything
Even if you have the most well-designed sign of all time, if it's the wrong size for a space, all is lost. If you are going to be hanging the sign in your store windows, make sure you get one that is large enough to be seen from across the street. Also, consider obstacles that might cover it inside your store – visibility is the most important aspect of a sign.
2. Less is more
As much as you want to make the most of your sign, filling the space with text and graphics might not be the way to do it. Signs should contain the absolute minimum of information, with a message such as "visit our website" or "ask a store associate for details" instead of extensive detail and instruction on the sign. This will be more aesthetically pleasing and will encourage more interaction between your customer and the company.
The same is true for graphics. Keeping the image simple and leaving space around the edges will make the sign more attractive and will better convey your message.
3. Consider contrast
If you choose to have a background color to the sign, it is important to choose a font or text color that will create contrast to keep it readable, especially from a distance. Consider black and yellow, white and blue or red and white to make the text legible.
