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The Sweetest Day: How to draw more foot traffic to your store

The Sweetest Day: How to draw more foot traffic to your store


This year, The Sweetest Day falls on Oct. 15, and you can take advantage of this candy-filled holiday to draw more foot traffic to your shop. There’s no denying that everyone likes to indulge in sweets every now and again, so why not use that to bring in a few more customers this month? Having a sweet treat often reminds people of comfort and home. Here’s how you can make your customers feel at home in your store:

What is The Sweetest Day?
The Sweetest Day is a celebration of candy and all things that satisfy your sweet tooth. It was started in the 1920’s and continues to be celebrated around the Great Lakes region of the U.S. However, there’s no reason why you can’t spread the holiday joy to other parts of the country! It’s also a great excuse to incorporate a little more sweetness into your store this month.

Create a delicious window display
One of the best ways to increase foot traffic to your store is to create a window display that entices passersby. Retail expert Bob Phibbs suggested that a well-crafted window display can increase impulse purchases and create more curiosity around your store. You can use fun garlands, hanging paper decorations and lighting to attract attention to your displays. Plus, eye-popping form covers can add a layer of visual excitement to your clothing displays. Have fun with it, and passersby won’t be able to resist the allure of your shop.

Offer an incentive to come inside
On The Sweetest Day, why not offer up a sweet treat to customers as they walk by your shop? Free samples of candy can be a great way to build a positive relationship with potential customers who may not be familiar with your brand. You could also offer bonus candy to those who make purchases. You also don’t want to neglect your loyal customers. The U.S. Small Business Association recommended offering an exclusive incentive to returning customers. For example, you could send out a Sweetest Day themed coupon via your email list or social media.

The key is to focus on providing excellent customer service. Beat out the competition by offering the best experience possible. That might start with offering a sweet treat or coupon, but it needs to go beyond that. Make your shoppers feel at home by chatting with them, making recommendations on products, and providing a hassle-free way to return products, if necessary.

If you’re having fun with the holiday, your customers are guaranteed to have a great time as well.