It's beginning to look a lot like Christmas – in retail stores, anyway. You may still be raking your yard or sweeping the first of the falling leaves from your storefront, but if you work in retail, you know that October is the time when stores everywhere start gearing up for the holiday season.
If your holiday merchandise has already started rolling in, now is the time to plan your store and window displays for the season. Here's what you need to know to have the most successful holiday season ever.
What will your windows convey this holiday season? Maybe you're going to evoke the feeling of tradition, with Christmas trees and Santa figures, or maybe you're looking for something a little more whimsical that could give off the joy of the season.
Whatever your theme is, stick to it. It should be able to translate from the window to at least one of your display tables and the cash wrap. Thinking about these aspects will make the whole shopping experience feel more cohesive.
