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Stick to your store’s theme

Stick to your store’s theme

Retail stores must continually try and find that one thing that will rope in customers and keep them coming back for more. Although there may not be a cure-all to creating more foot traffic at your brick-and-mortar location, there are surefire ways to help your space stand above the rest.

Entrepreneur Magazine reports one of the best ways to keep customers happy is to stick with a theme throughout the store. For example, if your shop's name mentions women, girls or feminine phrases, consumers are going to expect you sell all things for women, including handbags, accessories and clothing. If you have a few ladylike items, but sell mostly fine wines and gourmet foods, shoppers may get confused or even upset because your store's title is misleading. 

Reevaluating what you sell by keeping your name in mind may help you gain more loyal customers. You can update your store to match its name by changing out your current display tables for more appropriate choices. In the scenario mentioned above, girly options like cream-toned display tables with elegant legs would likely fit the bill. Revamping your store windows with a more ladylike feel, such as creating a scene of large and bright tissue paper flowers, may emphasize the theme you're going for even more.