Now that the brunt of winter is over, it’s time to focus on the upcoming March sales. With St. Patrick’s Day quickly approaching, preparation should begin on all the promotions that will come with it. The color green will be the primary decoration for this event, so get your display tables ready. With enough work, some luck of the Irish can rub off on your store this year.
Follow the rainbow to your store
A fast way to a customer’s heart is with free stuff. Set up a large pot of gold in your store for a drawing where a lucky few have a chance to win free merchandise. Fill it with bags of plastic gold coins and mark a few of them as the winning pieces before mixing them in. Place it next to your register and give shoppers the opportunity to pick a coin from the pot after handing them their receipt.
The winners will be thrilled to add another item to their bag for free and the losers can keep the coin they picked as a memento. After the sale has passed, you won’t need them for another year at least and the coins themselves will act as your very own marketing leprechauns, raising questions wherever they are seen and promoting your shop and sale event.
For the broader sales you may run throughout your business, consider replacing all the tags of the affected items with green ones. This will serve as an easy identifier for customers browsing your selection and will tie the products to your holiday theme.
Paint the store green
On a day of the year when everyone is supposed to wear green, make it a little easier for them by discounting all your green apparel. It doesn’t have to be anything too big, but everyone scrambling to dress in an Irish uniform will notice it. You can even hand out free pins at the door made of simple green wholesale ribbon to anyone walking by, all in good spirit. Something is better than nothing.
There are countless things you can do to spread the St. Patrick’s Day cheer. As long as you have a little fun with it and use some creativity, the small cost will outweigh the gain you’ll see from showing your customers something unique to your store. Impress them enough, and they’ll come back around the next holiday just to see what you’re doing.
