Running a unique boutique or gift shop starts with having interesting merchandise. You'll want your customers to continue coming back to your store for the newest trends in jewelry, accessories and custom gifts and part of achieving this is understanding what's selling.
Green and organic products continue to be hot ticket items and going into business with an all natural soap company can do wonders for your store's appeal. Do your homework on what scents are popular now, including lavender, jasmine or gardenia, all of which are perfect for spring and summer.
"Soap is gaining a resurgence of loyalty based on the moisturizing benefits," Jana Reichle, a marketing researcher for a branding company in New York City told Gift Shop Magazine. "Body oils are experiencing popularity because new technology enables formulations to offer beautiful texture and immediate penetration."
Part of soap and other beauty and body products' appeal is that they tend to come in pretty containers or wrapping. Use these items to bring added flair to your shop by setting up a display table of the goodies in your store window, and keep the surplus in baskets with burlap liners to push the natural vibe further.