Some shop owners might assume that their store displays are enough to draw customers in. However, signage is also important in showcasing not only your store's individual styles, but also sales going on and certain products you have that other places may not be offering.
When it comes to successful signs, a few key components need to be addressed. Visibility, creativity, placement and color are vital in marketing your store via a sign.
There are many varieties of shop signs today, so you'll need to find one that goes with your store's overall vibe. Consider whether you prefer a sign that uses chalk or lettering, as well as how big you want the sign to be and what type of materials you want the sign to be made of. Answering these questions can narrow down your sign search.
After figuring out what you want, you'll need to plan a color scheme and where your sign should be placed outside your store. If you go with a Wood A-Frame chalkboard, you can change up the colors and the phrases written on it at any time. Once you have this portion figured out, you'll need to discuss placement. You'll want your sign to be visible from numerous angles, so it may be best to try out a few spots and have your employees either walk or drive around the store to see which spot works best. Make sure to add in any sales going on or hot trends you have in stock.