Much like clothing retailers, book sellers face the challenge of helping unique products stand out from among a wide range of items. When selecting literature racks, consider selecting a variety of pieces in designs that feature different items.
Books
Shelving units are far from the only option when it comes to displaying books. Look for standing racks, rotating circular units or a counter-top literature holder for that can be set near the register or on display tables. Although fixtures that advertise relatively few books may seem like a waste of space, consider how they help certain items stand out. By setting a multi-level holder at the cashier’s table, you also utilize space that might otherwise have gone unused. Take advantage of extra wall space by utilizing gondola shelving with book ends or end caps to keep items organized and in place.
Magazines and newspapers
If your store carries a large number of copies of current newspapers or magazines, you may want a high-capacity storage fixture like a standing newspaper holder. For unique items, look into a tall, standing literature rack to showcase special or limited editions and collectors’ items. Consider purchasing additional shelving for older editions or copies of customers’ favorite periodicals.
Cards, etc.
Does your store carry cards, pamphlets or other small items? Bring them to the forefront of customers’ attention with a specialized rotating display, holding anywhere from 12 to 48 separate styles of cards. Paper sellers may also want to invest in a multipurpose stand for all of your stationary accessories. Look for items to display tags, bookmarks, pens or pencils, and other literature accessories, particularly during the holiday season. Clear standing cases can also be a great way to show off special items or newly released books by popular authors.
