There are many ways you can make your brand pop out to customers in your store or to shoppers passing by. Very visual store displays are ideal for luring people into your shop to see what it has to offer, but outside of your walls and their near vicinity, it becomes more difficult to advertise your business. Usually you have to take out ads in newspapers, hand out fliers or maybe even put a television promo on a local channel. Many of these options can become pretty pricey and there are no guarantees they’ll work.
However, there are more cost effective methods for getting your brand’s name out there. Wholesale shopping bags not only serve the purpose for which they’re intended, but they can act as mobile advertisements for your store that customers carry around.
Getting your brand out there
If the shopping bags you’re handing out to customers are easily recognizable, when people leave your store after buying something, they help give your brand increased exposure to the greater public. Most stores just use generic plastic bags that can be substituted with another competitor’s bags and no one would even know the difference. Break away from this archetype and bring something different to the table. Not only will it contribute to the overall image of your store, but it might just get your patrons a bit more excited to buy something when they see it dropped into that interesting bag they’ll get to use as many times as they want.
Using bags with printed designs or a frosted material are just some of the options available to set your bags apart from rivals. Instead of plastic, paper bags are another distinction you can make as well, with their own style decorating them.
Have your bags change with your store
Every store goes through seasonal changes depending on the season and holidays. By letting your retail bags fall under the umbrella of these transitions, you add a dynamic layer to your shop that people can easily notice. Bags with holiday wishes for Christmas or palm trees by the beach for summer are a great way to accentuate the themes taking over your business.
Not only will your customers be able to see your commitment to your brand, but all of the random people who see them will as well. When the goal is to increase awareness of your store, no factor is too small. Your bags can ignite questions and conversations about your business that will lead more customers straight to your doors.