We’re still in the middle of summer, but that doesn’t mean you can’t look ahead to fall. In fact, many savvy store owners are already in the process of planning their post-summer sales. As you think about what products you would like to highlight during these special events and what discounts you should implement, you may find that there are several steps you have to take and resources you have to invest in to create the best possible store displays. Here are a few things you should keep in mind as you eye the final stretch of summer:
Find special occasions
One of the first things you can do to start preparing for end-of-summer sales is look through your schedule for the coming weeks to see what types of events you should be planning. For example, many establishments have Labor Day sales to kick off the fall season, but you’ll have to decide if you want to have a separate clearance sale for your summer supplies. Any other major events or milestones – whether those based on your individual store, local community or the entire nation – should also be incorporated into your schedule to help you make the most informed decisions about future sales.
Invest in clearance racks
Often, retail managers try to organize the store layout so it’s easy for shoppers and workers to navigate, and this becomes especially important when putting together clearance sales. Rolling racks are a great option for businesses that may want to move items around on the floor to keep sale items together. They allow owners to quickly and easily change up a store layout, keeping a certain section of the floor reserved for sale items and making it more convenient for customers to move through an area. Similarly, retail clothing racks can contain products designated for clearance sales in a certain section, making it clear to shoppers what the discounted items are.
Buy store signs
Perhaps the most important aspect of your summer clearance sale is promotional posters. There are a number of sale posters available that can help shoppers locate discounted items, while more specific signs, such as a Back to School poster, alert customers to events that may be applicable to their needs. With these promotional tools available in a variety of styles, colors and sizes, it’s easy to find the right option for your store’s look and feel.