Consider for a moment a bustling department store in downtown New York that is brimming with customers every single day. Now think of an adorable, small retail store in a rural area that charms shoppers who stop by as they're passing through. Both types of these stores have their advantages, but they present their own unique challenges as well. Here are some tips on how to overcome the problems that you may encounter, depending on where your store is located.
Big city stores
In some ways, stores located in big cities have it easy. They have a vast customer base, and can expect to see new shoppers moving to the city in a steady stream. They also have the tourist market cornered, since many people travel to large cities specifically for the retail experience. The problem comes, however, when these stores are overshadowed by competitors that are often on the same block.
Standing out in a big city can be difficult, especially if there are other shops nearby that sell similar items. The best way to do this is to make your window displays and store floor shine. People on the street who are window shopping will only come through your doors if they know you offer an excellent shopping experience, so don't hold back when creating unique displays. Purchasing mannequins for sale can allow you to put more figures in your window and throughout your store, while getting creative with wholesale ribbon and tissue paper can really make your window pop.
Small-town shops
Retailers who are in small cities or towns face different challenges. While they may not have many competitors in the area, it can be a struggle sometimes to draw in new customers. That's why these merchants must rely on unique marketing techniques to reach out to people near and far, thus increasing their client base.
Community involvement is one way to entice and keep local customers. Making your presence known by hanging up bright store signs all over the town is one method. Another is to make yourself known at local events by sending employees or sponsoring various groups.
If you have the capability, an online store can help you break out of your locality and reach out to customers all over the place. Even if you can't offer shipping of your items, having a website will let people know where you are and what you sell, encouraging them to stop by when they're in the area.
