Display tables are a staple of retail design. No matter what your space, décor, or desired mood, these store fixtures provide both functionality and diversity in their style and shape. That said, you can have too much of a good thing, so it’s important to implement display tables with some consideration of balance across your interior space.
Here are a few tips and tricks for fitting tables into your shop:
Plan ahead for location
Before you purchase a set of display tables, take a moment to map out your floor plan and consider where they would be most efficient and visually appealing. In determining location, size matters. A table that is small will be inefficient if hidden behind racks and taller shelving units. Because they typically lie lower to the ground, tables should be placed in open spots with plenty of space.
Are you wondering why you’ll want to leave some room around a display table? One of the store fixture’s most beneficial qualities is the fact that its accessible from all sides. You’re welcome to set a table along a wall, but then you might be missing out on an additional opportunity for guests to walk by your merchandise and check it out. Tables can also be stationed next to one another in a row to create a natural aisle. This way, shoppers can browse en route to any part of the store.
Display appropriate merchandise
When it comes to displaying products on tables, you want to pay attention to the qualities of the store fixture that optimize it for specific merchandise. For instance, because tables have no restraining border, you will want to use them to showcase items that are stable and not prone to rolling or sliding off of flat surfaces. Save those products for enclosed fixtures such as bins or shelving units with barriers.
Tables, however, are optimized for displaying articles of clothing that are typically folded. Think of how perfect casual shirts or pants appear when laid out. This can be a particularly efficient and eye-catching means of showcasing varying colors of the same style, or different designs in a similar hue. The fixtures also allow you to simplify the fitting process for shoppers, stacking items in different sizes for them to peruse.
Pair tables with other fixtures
Because tables are such an in-store staple, it’s fortunate that their many designs complement a wide variety of other store fixtures. Display sets are a quick and easy way to draw attention to both bulk items and a few specific pieces. For instance, set up a unique outfit on a small table, either by laying it out flat or using the fixture as the base for a small 3-D model or bust. On a larger adjacent table, display out the components of the outfit. For an additional touch, a second small table could highlight complementary accessories, such as jewelry or even shoes.
Draw attention to tables
A table’s height may make it less-than-ideal for placement in the middle of your shop surrounded by taller fixtures, but it does optimize the piece for storefront displays. Tables are one of the best options for creating an eye-catching area when customers walk in the door. Lay out some top-selling merchandise on a main table, set up a few mannequins in corresponding or complementary colors nearby, and advertise deals or discounts with store signs or posters. As a finishing touch, you might consider adding a pop of glimmer or color with strand lighting or a shaded garland.
