Getting your store ready for spring and summer can be a challenge, but it can also be visually profitable. It's important to come up with color schemes that will have customers thinking about warm weather, which could cause them to enter into your shop in favor of trading in their winter wardrobes.
Although spring is already here, it's a good idea to create different displays throughout the season as it gets closer to summer. For example, Mother's Day is in May, so you should consider using feminine colors that have pastel hues – think lilac, rose and cream. Setting up window displays with this color scheme, as well as displaying specific products that match the hues, can really inspire a different feeling of spring.
You'll want to determine the color scheme of what you want spring to represent. For some stores, their spring colors could go with the merchandise they have on hand for the season.
Because so many people spend time outside during the warmer months, it's a good idea to convey an outdoor theme. For spring, think about florals and grass. This can mean lots of green, some blue for the sky and floral patterns and colors. When it comes to summer, try and get a bit brighter. A lot of people like to go to the beach, and summer conveys a happy time.
Bright oranges, yellows and lime greens can be a great way to really show off the summer months. People could equate these colors to the beach, a cocktail or their favorite fruits. This color shift should happen between the end of May and beginning of June.
