Nearly all clothing stores use mannequins to showcase their garments. If you recently received new mannequins and are wondering how to use them, there are a few guidelines to follow.
Firstly, all mannequin displays – whether you are using a female, male or child mannequin – should have some sort of cohesive theme. If you have a certain line of clothing to show off, group mannequins together dressed solely in that line. You could do the same thing with denim, or choose a particular color or theme of clothing. This is to avoid a confusing and unattractive display that might be created if you paired one mannequin in spa wear with another in hiking gear.
It is also a good idea to group merchandise the mannequin is wearing near it. For example, if you dress a mannequin in the latest trends for fall, make sure you situate it next to a table that has a display of these clothes and accessories so a shopper could easily recreate the look. You could do the same thing with clothes racks – arrange them just behind or next to the mannequin to make it easy for shoppers to find a similar outfit in their size.
Never be afraid to add other props to a mannequin display. Lining up well-outfitted mannequins is certainly an effective way to display merchandise, but adding complementary accessories and props can make the display even more effective.
