In today's internet-savvy world, brick-and-mortar companies need to do more than just hold sales to garner attention from shoppers. Nowadays, shops also need to stay connected with their customers through websites, Facebook and other social networking outlets in order to remain relevant.
Although it may seem daunting to set up a Facebook or Twitter account for your store, the benefits will far outweigh the initial effort you'll put in. If you already have a website and social media outlets for your store, you'll want to understand the best way to use them to drive more shoppers into your actual business.
A great way to market your products online is to create updates on your Facebook page or website showing off new merchandise. For example, if you recently got in a new order of fun summer handbags, take a photo of the new bags sitting on the display tables in your store and write a fun and inviting caption about them. Posting a picture online is easy, and the image may pique shoppers' interests enough for them to make the trek to your store to see the items in person.