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Make the most of a retail floor with unique designs

Make the most of a retail floor with unique designs

A lot of thought goes into the layout of a store. As the curator of a retail space, you have to think carefully about the placement of every mannequin, shelving unit, display case and any other accessory used in a store display, especially if you’re trying to make the most out of a small retail space. There are a few key ideas you should keep in mind when mulling over potential layouts, and incorporating these concepts into a design can help create fun retail spaces ideal for store owners and shoppers alike.

Emphasize window displays
The layout of your store is important, but it won’t matter if you can’t attract customers into the space with eye-catching window displays. Purchasing mannequins for sale and inserting them in a window is a great way to show off products while creating colorful, interesting showcases.

“Just like your eyes are the windows of your soul, store windows are the eyes of the store,” display consultant Linda Cahan told Entrepreneur.com. “Each window should tell a story.”

When putting together window displays, be sure to keep the rest of your store in mind. Using four-way garment racks can be helpful, as they allow shoppers to move toward the attractive window displays without moving too far away from related products.

Angle your displays
Stores that solely want to maximize space should lay out the retail floor so aisles are parallel to exterior walls – however, this isn’t as pleasing to customers as other designs. To compromise, consider angling sections on either side of the building, with a clear center aisle running down the middle. This allows you to create a center table display that will draw shoppers into the space while also maximizing space along the side aisles.

When angling display cases, be sure to place some kind of attractive display or centerpiece at the end of the aisle. This will entice shoppers to walk down the section and browse the selection of goods in the process. It also makes it easy to separate products in a natural way, forming a logical layout that customers will be able to navigate without a second thought.

Similarly, having a strong center aisle encourages shoppers to continue walking through the store toward the back. The farther in the space they go, the more likely they are to see products that interest them, interact with employees and make a purchase.

Move traffic to the right
The natural flow of foot traffic in a retail space usually brings customers to the right after entering a space and then carries them counter-clockwise throughout the store. You can capitalize on this by highlighting special products or deals on this right side.

On the right side of your store, you should try to create store displays that are visually pleasing to the customer and also feature an element of intrigue or surprise. Bright colors or unique patterns may draw in a shopper, but don’t underestimate the use of scents and minute details. Things like flowers or other fun accessory items may remind customers of happy experiences, encouraging them to buy products and browse through the rest of the store.

Give customers enough space
It can be tempting to include as many shelves and display cases as possible in a store display. However, you would be remiss if you focused too heavily on showcasing all of your products and not enough on the customer experience. Most shoppers only like to head into areas where there is enough room for people to move in both directions, so sacrificing extra gondola shelving in favor of wider aisles may actually improve sales.