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Know your target audience

Know your target audience

Owning a retail shop can come with a variety of challenges, but understanding your client base can help keep the profits up. It can take some time to figure out who to cater to, but once you do, you'll be able to market your merchandise to your clientele perfectly – keeping them coming back again and again for the latest products.

To figure out who shops at your store, think about what you sell. For example, if your store consists of jewelry and unique clothing, your target audience may be young professional women who want to stand out from the crowd. For this genre, you'll want your display tables and jewelry displays to be as special and different as the people who shop there. If you sell mainly high end jewelry and gifts, you'll want your store to have a sense of class, while still seeming modern and inviting.

Once you figure out your store's style, make a few updates to push the vibe. For the unique clothing store, start by selecting fun pieces like metal tables. Place warmer floral patterned shirts or even accessories like purses and jewelry on top to soften the metal up. Mix the style even more by purchasing cream display tables to place around the store which will soften up the space further.