Brick-and-mortar retailers have a lot to compete with nowadays, as more consumers are turning to online shopping for many of their needs. However, a recent survey conducted by the National Retail Federation broke down what merchandise people still prefer to buy in-store, and shop owners should take notice.
According to the recent survey, which polled shoppers between the ages of 18 and 25, 68 percent prefer to shop in stores rather than online for clothing and shoes. This is likely due to the fact that most people like to try clothing and shoes on before buying, as sizes can be different based on the specific company. Although shoppers might like to buy these items in-store, the survey also found 66 percent use the web beforehand to gather information about certain products. Because of this, a store now needs to have fabulous and eye-catching in-store display tables as well as an informative and user-friendly website.
Debit cards have become the most popular form of payment in stores and online, according to 56 percent of the respondents. Offering clients the ability to use debit cards, credit cards, checks or cash may keep more people coming back.