This Thanksgiving, give customers a reason to be grateful by crafting creative and eye-catching store displays with these tips and ideas:
Prep your space
A little autumn cleaning or inventory check can spruce up your space for a fresh, professional look and prepare you for the holiday rush. Consider investing in some equipment essentials to help you with the task, such as a retail steam cleaner, a lint roller and spot remover to tackle any last-second spills. Be sure that your changing rooms are dressed to impress by replacing any broken hooks and shelving, or change up your style with something new like designer distressed hooks in cream or key hooks.
With autumn colors all around, think about adding a splash of the season into your interior design. Soft orange, gold or red features from the C3 Custom Color Collection can provide just the right amount of variety without being too gaudy. You can also take inspiration from nature by installing a few pieces with natural appeal. Check out display cases in cherry or maple, or implement a rustic-looking wooden bowl or tray. Not great at mixing and matching on your own? Collections like the Hanson Group takes the guesswork out of interior design by offering a variety of tasteful pieces that mesh together perfectly.
Dress for the weather
Even your mannequins can get ready for the chillier weather with fuzzy fabrics and cozy detailing, like velvet jersey form covers or a fun mulberry pattern. You can also alter traditional mannequins’ appearance by changing their hair styles with new wigs or selecting new outfits and accessories. Remind customers that it’s also sale season by posing the models with posters, as well as retail and gift items like boxes and bags lined with tissue paper.
Make your sales known
Your storefront is your first line of defense when it comes to letting patrons know about impending sales. Advertise at your business’s entrance with tasteful message boards decorated to match the theme of the season or your sales. Highlight the event or specific items by illuminating discounted products with mirrors and strand lighting, either inside or out. Be sure to have sale necessities on hand, as customers will want shopping bags and baskets within reach, and if you’re anticipating particularly large crowds, consider items to guide their path, like retractable queue barriers.