Firefly Store Soltions logo
800-334-6965

Hablamos Español

If the gown fits, sell it

If the gown fits, sell it

There are numerous events coming up, between graduation, prom, spring fling or a wedding, many women will be looking for some formal dresses in the coming weeks. It’s important that retailers pay special attention to this trend, as the hot summer weather will have women flocking to the stores to get their hands on some of the most fashionable dresses of the moment.

It’s important for retailers to have a number of occasions in mind when they’re making their dress orders. There are plenty of reasons girls will be looking for frocks this time of year, and it’s important that store managers showcase every single look.

Graduation
It’s near summer break, which means graduation season is about to kick into high gear. Girls everywhere will be looking for a dress to wear under that cap and gown, and managers will need to pay special attention. Some of the graduation robes can be a bit see-through, which is why most schools recommend wearing a white dress or a plain color. With Memorial Day right around the corner, shop owners will want to make their white dresses stand out in their window displays, letting girls everywhere know the store has them covered when looking for a great dress to commemorate the special day.

Weddings
April is the unofficial kick-off to wedding season, and fashionistas everywhere will be wondering what to wear for their friend or family member’s special day. Women never want to upstage the bride, which is why many may be looking for frocks with light pastel colors and modest necklines. These summer dresses will be great for any kind of wedding, and store owners will want to make sure to add on jewelry and shoes to the sale, as these items can dress an outfit up or down.

Dances
Whether it’s prom or a sorority dance, there will be plenty of girls looking to wow their dates in some great dresses. Purchase some mannequins for sale and dress them up in some of your finest evening wear. You’ll want to specifically target high school and college aged-girls with these looks, so be sure to have a fun, party theme in your store. Must-have inventory includes dresses of all lengths, as some dances are more formal than others.