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How to make the most of the tourist season

How to make the most of the tourist season

Summer is the number one season for travel, and communities across the nation are bracing themselves for an influx of tourists who are looking to shop. Summer is one of the busiest seasons in retail, so it's especially important for store displays to be eye-catching during this time.

Whether your store is in a bustling city or a quaint country town, one way to pull tourists in is to create captivating display tables and other arrangements in your windows. While creating your display, consider why tourists are coming to the area – are you located near a historic site? Perhaps people flock to the nearby beaches, or traveled all this way just to see the county's famous flower show.

Whatever draws tourists to your area, highlight it in your window displays. For example, people who travel to Maine might be interested in lobster-themed items. Even if your gourmet food store doesn't sell lobster, you can jump on the seasonal bandwagon by displaying merchandise in shades of red and accenting it with lobster towels or napkins.