For retailers who want to keep up with the latest trends and styles, it's important to regularly switch out window displays to show customers that you are up on what's popular. However, this can also present a challenge, as it means you will have to routinely come up with fresh, creative and unique displays or else lose traffic. Here are some tips to help you get over a "style block" the next time you find yourself staring at an empty display case, scratching your head.
Call in reinforcements
If you are feeling frustrated and simply can't come up with a new idea, then it may be time to do a little outsourcing. Ask a few employees to help you come up with a fresh idea, or hand over the reigns completely to a worker who can take on the task of creating an exciting new display.
You can also ask your customers to weigh in. Reach out via social media and ask your clients what display tables or cases have stood out to them in the past, or see if there is anything they'd like to see in your window displays that you have yet to utilize. You can also create a fun competition by asking customers to submit sketches of a creative display they'd like to see, and honor the winner by making their {his or her} vision a reality.
Check out competitors
It's never a good idea to steal ideas from competitors, but it's wise to keep up with what others in your industry are doing with their window and in-store displays. There may be a new trend or style in visual merchandising that you're missing out on, so surveying the field can be a smart move.
You can also look at stores that aren't competitors for some good ideas. Retailers who are in a shopping mall or district may want to work together with other businesses nearby to create a thematic look that goes beyond a singular window.
Contact a professional
If you're still unable to come up with an idea, then it may be time to take the next step and call in a professional. There are many marketing experts who can help take your store displays to the next level. This can go beyond simple window displays, as well. You can ask for help redesigning and organizing your store floor to accentuate your jewelry displays, mannequins or other items that might not stand out in your current layout.
