When you look around your store, do you think your display fixtures are arranged to optimize your sales? Is your merchandise presented in the most attractive way?
If not, check out these tips for assembling more interesting store visuals.
The importance of enticing displays
Store displays can have a lot of influence on the purchases customers ultimately make. Entrepreneur magazine related the importance to a restaurant’s presentation of the dishes. They add garnishes and interesting flair to make a plain steak look more enticing. That’s the basic idea to keep in mind as you rethink your displays.
Beyond visual displays, glass display cases can be a type of security measure. If you have valuable or breakable items for sale, you may want to lock them in one of these fixtures. Many stores will keep them near the cash register so an associate is always nearby to unlock them when necessary.
Even if you create one beautiful display, your work isn’t done. It’s important to update your visuals and even rearrange the display fixtures if possible. Regular customers will be looking for new merchandise, and you can increase the sales on a certain product if you replace it, then rotate it back in a few months down the road.
Ideas to help you brainstorm
As you consider how you can make your store displays more interesting, look to other stores for inspiration. Figure out what entices you as a shopper and what appeals to you as a human, then recreate those feelings in your store. Entrepreneur recommended browsing through trade shows and magazines as well for new ideas.
While certain store fixtures such as shelving units are great for holding a wide selection of inventory, glass cases should be used differently. Rather than stocking the shelves, make the display sparser to catch the attention of shoppers. If the design is hectic and crowded, it’s likely those potential customers won’t give the products a second look.
People may be drawn to your display fixtures if you create a theme or recurring concept throughout the store. According to Entrepreneur, they shouldn’t match directly, but rather complement the other fixtures. Once you pick a general motif, stroll through your local thrift stores and secondhand shops for knick-knacks or accessories that fit yet don’t cost much. When it comes to retail displays, small details can make all the difference. Some additions to consider are small plants, decorative glassware and seasonal decorations.
For example, if you are creating a gift display in a Glass Display Case Tower, there are a few accessories you can add to the setup. A half-written thank you note with a fancy pen and gift-wrapping materials can take it to the next level. For stores arranging book displays in Glass Display Cubes, try to channel the mindset of avid readers. Dress your display up with a pair of reading glasses, a bookmark and a tea mug.
