A sidewalk sale can be the perfect way to attract new customers to your store and promote your brand. By bringing some of your merchandise out into the world, you can show off to people who might not otherwise stop inside. Plus, it gives you a chance to meet your neighbors and become a more recognizable part of the local community.
Here are a few ways to create an inviting sidewalk sale:
Decide which merchandise you want to promote
Before you start to configure the layout of your sale, you'll need to determine what items you want to promote. A sidewalk sale isn't the time to promote standard items – it's the time to bring out some of your most interesting pieces. Check your records to see which items are top sellers, or, if any items are being talked about online, promote those.
Check the weather
Rainy days and sidewalk sales do not mix, so be sure to check the weather forecast before you announce the sale. If the weather is very unpredictable, you may want to consider setting up umbrellas or a large awning. Crisp autumn weather is ideal for showcasing your merchandise.
Create inviting signage
Once you have an idea of what you want to sell at the event, you need to create some attractive signage that will capture the attention of passersby. An A-frame chalkboard is a great option because you can use it over and over again.
For beautiful, colorful and legible chalkboard signs, consider using Securit® Liquid Chalkmarkers. These products come in a variety of colors and nib sizes so you can create beautiful combinations of words and drawings. Plus, cleanup is easy when you use chalkmarker spray cleaner. A few spritzes and you'll have a clean slate for your next masterpiece. If you're struggling for inspiration, check out some posts on Pinterest or consider hiring a local chalk artist to create a professional design.
If there's one thing that will absolutely draw in passersby, it's free food. Consider offering light refreshments such as lemonade, coffee, water and snacks. If possible, try to tie the refreshments to your theme in some way. For instance, if your sale is autumn themed, you could offer apple cider and doughnuts.
Spread the word
You can't let your signage do all the advertising work. To increase the number of customers at your event, spread the word on social media. If you have a mailing list, you can send a quick message to your loyal customers informing them of the sale. For an added incentive, consider offering a coupon to your social media followers.
Most importantly, your sidewalk sale should be fun. Spend some time interacting with customers, asking questions and getting to know them. Doing so will build your brand reputation and help you to better understand your customer base.
If you're looking for more tips on how to promote your store, check out our resource center today.