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Host a fashion show to entice new customers

Host a fashion show to entice new customers

Marketing a store in today's internet-based society can be a challenge, but with the right tools, small shops can grow their in-store customer base. Hosting a fashion show is the perfect way to show off the latest clothing and accessories your store has to offer.

Planning a fashion show in your store is easier than you may assume. It may be best to consult with a party planner first to figure out what you'll need to make the runway show a success. For this type of event you'll need to find models, a DJ or someone to play music as well as hors d'oeuvres, a signature drink and even a few freebies or sample products to give out to guests.

Once the planning is underway, you'll need to promote the event. There are many ways to get the word out, including sending out emails to customers, placing invitations on your display tables and near the cash registers and putting a sign out front to draw in more guests. On the big day, make sure to keep the store neat and clutter-free and set up table displays of the hottest items you have to sell this season.