This holiday season, you'll likely see every type of shopper stalking the aisles in search of that perfect gift. Though each customer is unique, there may be some familiar "types" that you can target with your merchandising and store marketing techniques.
The holiday lover
This type of consumer is a favorite among retailers because they absolutely adore everything about the holidays, including shopping for gifts. You don't need to work too hard to bring these people in the door, as they'll likely be heading to each and every store during their holiday spending sprees. However, keeping them in your shop is another matter. Remember, these folks have seen what every store has to offer, so you'll need to make your merchandise stand out by creating intriguing table displays and window scenes.
The humbug
On the other end of the spectrum you have the humbugs, those people who simply can't wait for the holiday to be over. They begrudge the shopping experience and will likely be pretty grouchy when browsing your wares. To help this person get in and out quickly, make sure your store is organized, and offer to assist them in finding the right product so they don't have to search around while in a bad mood.
The frantic shopper
Expect these shoppers to show up in the final days before Christmas. These are the procrastinators of the world who put off buying gifts for their loved ones until the last minute. One way to impress this type of customer is to keep your store clean and organized right up until the holiday itself. They will enjoy a well-stocked shop, since they'll be expecting picked-over displays. You should also offer gift wrapping services to these shoppers as the holidays draw closer, since last-minute shoppers may not have time to wrap the presents themselves.
The first-time giver
This type of shopper comes in two forms. First, it encompasses teenagers who may be buying presents for loved ones on their own for the very first time. In this circumstance, you'll need to make sure you have plenty of ideas to suggest, since they might not have a clue where to begin. The second group includes people who are buying presents for new family members, in-laws or friends. They'll also need advice, but keep in mind that they may not know what type of gift their new friend or family member enjoys. It's a good idea to stock your display cases with some generic presents that will bring a smile to just about anyone's face.
