Gift registries have been perused, plane tickets have been purchased and dates have been selected – wedding season is in full swing.
Customers may be celebrating the upcoming marriage of their siblings, best friends or family members. For some people, it’s an opportunity to see distant relatives and for others, a chance to reunite with childhood buddies.
From destination weddings and black-tie affairs to backyard and beachfront ceremonies, most people need a few different wedding ensembles for the season. To help shoppers find the perfect look, consider arranging store displays by summer wedding attire for various nuptial celebrations.
“Dress male forms in navy or linen suits.”
Large, fancy weddings often have a black tie dress code. This typically implies that men wear tuxedos and women wear gowns. When an invitation says black tie optional, men can opt for suits rather than renting or buying a tux. If you sell formal merchandise for men, make sure store displays are catered to the upcoming occasion. It should be simple for men to choose a style and color from your selection when they’re browsing the merchandise.
When you arrange store fixtures for a beach wedding display, dress your male forms in navy or linen suits. A blue suit with a striped shirt underneath is clean, crisp and nautical. It hints at the beachfront venue, yet is versatile enough to be used for other occasions throughout the year. You may want to display tie options nearby for more formal gatherings.
For casual backyard or woodsy venues, men can likely wear dockers and a button-down shirt with nice loafers. Because the ceremony is outside and the summer sun is bound to heat things up, it’s more appropriate for guests to skip heavy suits and restricting neckties.
While gentlemen can get by with owning one suit for most occasions, women often prefer to wear a fresh outfit for various gatherings. There are more styles and patterns to choose from so it’s an important decision.
Formal weddings call for gowns, many of which are floor-length. If you sell men’s clothing as well, arrange your selection of formal gowns near the tuxedos or suits. This will allow couples to find ties that match dresses with ease. For clothing stores that also sell footwear, consider displaying high heels in the same area. Wedges are especially popular right now so they’re excellent to include in this themed display.
Beach and backyard weddings are great for wearing nice sundresses. Not every sundress will have the right look, but more formal styles can be perfect for the outings. Dress your mannequins in flattering and flirty outfits that you could see women wearing for casual summer weddings. When it comes to outdoor weddings, flat shoes are typically the best choice. Highlight sandals and peep-toe flats that will go perfectly with your dress selection.
Although many women choose to wear skirts and dresses, pants are also a viable option. Whether the wedding is formal enough to warrant a pants suit or women choose to wear cropped pants with a pretty bouse, don’t forget to cater displays to women who prefer to rock pants.