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Getting people in your store with summer window displays

Getting people in your store with summer window displays

Summer is right around the corner, and as a retail manager, you need to make sure you’re drawing in the crowds with your window displays. These setups are made to bring passersby into your store and turn window shoppers into buyers. In order to properly do this, retail managers need to be in-the-know about all of the latest trends that will have people coming in droves.

Summer is usually known for bright colors, and when it comes to fashion, it seems as though neon is all the rage for next season. Neon pieces, particularly for women’s clothing, are very popular for summer, and retailers who carry these kinds of items should be sure to capitalize. Be sure to buy some mannequins for sale and dress them in all of your neon attire. Not only is the shade eye-catching, but it will certainly pique the interest of people who want to be ahead of the style curve this season.

It seems every season involves denim coming back in some big way, and for summer it will be everywhere. Create some store signs that emphasize all of the denim you have in your store. Some key pieces for summer include the jean jacket and vest, as well as the chambray shirt. To really drive this point home, buy some mannequins for sale and dress them in head to toe denim, emphasizing the point that you have something for everyone.

Once Memorial Day is over and done with, people everywhere will want to incorporate more white into their wardrobes. As a retail manager, it’s crucial to set up window displays that will perfectly showcase your best white pieces. To make them stand out, buy some brightly colored signs. Using some mannequins you purchased, dress them in head to toe white. The contrast against the bright background will really make these items pop. Be sure to use phrases like “white hot fashion,” as this will definitely catch the eyes of passersby.

By incorporating the trends of the summer into your window displays, you can be sure you’ll see a lot of people hitting your racks to look for some of the items they saw when passing by your shop.