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Getting creative with gift wrap

Getting creative with gift wrap

In the next few weeks, retailers will see lots of shoppers scouring their wares for the perfect gifts. Offering free or discounted gift wrap can make you a fan-favorite among your customers, but if you really want to leave a lasting impression, you'll need to get a bit more creative than the old tissue paper routine. Here are some tips:

1. Can't go wrong with color
One way to make your wrapping stand out is to use bright pops of color. Most holiday paper is red, green or blue, so if you are offering gift wrap in electric pink, neon orange or vibrant yellow, you'll get attention. Remember that when shoppers leave your store, they'll be carrying their packages with them, so a good wrapping job is like free marketing.

If you want something a little more traditional but still remarkable, consider shiny, metallic papers in copper, gold or silver. These still have that handsome Christmas appeal, but your presents are likely to outshine other gifts under the tree – literally.

2. Offer a variety
If you pride yourself on offering a variety of gifts to your customers, why not give them the same freedom of choice when it comes to wrapping? Some shoppers may prefer traditional paper wrapping, while others might want gifts placed in wholesale shopping bags, tied up with wholesale ribbon.

For extra fun, you can leave out pads of paper near the register that list all of the wrapping options you offer. Let customers check off what they'd prefer, much like one would at a sushi bar or sandwich shop. This will also make it easier for your gift wrappers to hit the mark every time.

3. Efficiency and express wrap
Part of leaving a good impression on shoppers during the holiday season is making your store easy to navigate, even during the chaotic days before Christmas. This means you'll need to streamline your gift wrapping station. Consider having two or three employees create an assembly line to make the process quick and efficient.

4. Wrap for charity
'Tis the season of giving, so why not find a way to give back this year? While everyone loves free gift wrap, you may find that customers are touched by an opportunity to pay for the service if they know that their money is going to a good cause. You can bring in volunteers from a charity organization to help wrap gifts, and have all proceeds go back to their organization.