Prom is all about making young men and women feel like princes and princesses on their beautiful day. Prom is also an occasion for mothers and daughters to go shopping for the perfect dresses and accessories, and having the right store displays is crucial to getting consumers in the door.
A great idea for staging prom themed store fronts is to portray the essence of modern teenagers. Kids today are all about being with friends and sharing their thoughts with world via social media. You can market this trend by creating a display that resembles a dressing room in your store. Get a few mannequins and have them dressed up in some of the prom dresses in your boutique. Make sure to represent different styles on the mannequins including a short dress, a ball gown style or a mermaid gown, for example.
Next, make the mannequins look like they're striking a pose. This idea not only shows off the dresses your store offers, but also exudes feelings of excitement and may help young ladies get a feeling that the image displayed could be her and her friends.