Fall is a popular time for store promotions, with everything from Columbus Day specials to pre-winter clearance sales slated to take place this season. By the time Black Friday and holiday sales come around, there's a good chance stores will need an abundance of promotional posters, display accents and tools to successfully navigate through this busy period.
An influx of merchandise – some of which may include bulky winter sweaters or an excess of holiday decorations – means stores will have to make room in displays for additional products. Investing in shelving units or vertical displays can be a smart way to show off wares while still saving space, but you may have to get creative to make the most of limited floor space.
One idea is to invest in four-way clothing racks. Not only are these options adjustable, ensuring you will be able to customize them to fit in a given area or display certain items, but they also act as a space-saver. The ability to combine multiple styles or colors of clothing in one place can be a big advantage for a boutique that is trying to offer its customers many option during the holiday season, and these racks can certainly help further that effort.
In addition to storage and display areas for merchandise, store owners are going to want to stock up on hangers to make sure they are ready for these sales. You can choose colors or styles of these tools that blend with the branding and store materials used in your retail space, as well as hangers that will support the weight of the garments you are selling.
It is important to use the time leading up to the holidays to assess the current state of your store and decide what tools you require for the near future. By allowing yourself enough time to do this properly, you can ensure that you have everything you need to be successful.