Most people only know Cyber Monday as the post-Thanksgiving event that provides shoppers with a plethora of online sales and savings. However, that doesn't mean separate Cyber Monday celebrations don't happen throughout the year. Whether customers are getting a massive head start on the winter holidays or they are shopping around for their own Christmas in July celebration, they can take advantage of a number of summer deals that are designed to cater to their needs.
Cyber Monday news
The Florida Times-Union reports more stores are embracing the concept of special summer sales that are designed to please customers. Modeled after the traditional winter Cyber Monday event, this occasion is meant to target consumers who either want to begin shopping or are looking for popular items needed throughout the warmer months.
Consumers usually searching for a few key elements when shopping around for Cyber Monday deals. The Multichannel Merchant reports that free shipping has become a major component of any sale. Nearly 70 percent of retailers provided some kind of free shipping option during the last event, while almost half of all participating companies offered it regardless of the amount of money spent.
If your store is one that has shipping options, you may want to invest in bulk retail supplies such as gift boxes, bags, tissue paper and other products that can help you brand shipped items. These accessories also add a special touch that demonstrates how much a boutique cares for its customers.
Take advantage of Cyber Monday with in-store deals
While your store may or may not be participating in online Cyber Monday deals, you can still incorporate sales into store displays at any time of year. For example, if a website prominently features certain products, displays or prices, you should try to emulate that in a window or wall display. Not only can this create continuity between all methods of shopping, but it also encourages customers to take a closer look at items that may have piqued their interest at an earlier time.
Another option to consider is purchasing promotional posters and store signs that alert passersby to your sales and specials. These signs are ideal for window displays or for promoting certain areas of a store where you showcase sale items.