Online marketing has become a growing trend within retail and although it's important to keep your store represented on social media outlets, it's also crucial to remember to market to those who may be walking by. Old faithful approaches like holding sales and updating your store displays may continue to bring in new customers, but there are also more unique and fresh ideas out there you might want to give a try.
Promotional events
A fabulous way to encourage new customers is to hold an event in your store. This could mean hosting a local author or even a sports figure if you have the right contacts. With so many people coming in to see the guest, they'll also be waiting during this time, and may be inclined to pick up some merchandise. Because of this, you'll want to be sure to display your newest products along the aisles leading to the celebrity, as this will make it hard for customers to pass up some of your best products.
Hold a seminar or workshop
Depending on what you sell in your store, it may be a fun idea to host an informational event there. For example, if you sell gourmet and organic foods including pasta, sauces and fine breads, it may be rewarding to host a cooking party in store with a chef on hand. Make sure to advertise the workshop in your store windows and via your online list of customers to spread the word.
