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Freshen up your store for Father’s Day

Freshen up your store for Father’s Day

Father's Day is less than a week away, and many families around the nation are heading into panic mode trying to figure out what last-minute present would work for dad. This down-to-the-wire shopping can be a perfect opportunity for brick-and-mortar businesses to cater to their consumers' needs.

Holidays can be stressful for shoppers, so it's important store owners take this into consideration and try to set up their shops to keep suitable presents out in the open. For Father's Day, it may be smart to show off electronic devices on display tables that shoppers will see as soon as they walk through the doors. Gifts like tablets, headphones and cameras are great options and may help guide a confused shopper in the right direction.

Push the Father's Day feelings even further by setting up an adult mannequin with a child mannequin. Dress the pair in matching bathing suits or sporty clothing to try and spark more ideas for consumers. If you sell greeting cards in your store, you'll want to display them in an obvious place as it allows customers to enjoy one-stop-shopping. Make sure to showcase plenty of Father's Day cards, but also keep a few birthday and get well cards out there in case people are looking for those types of greetings as well.