If you’re struggling to keep customers in your door and you can’t figure out why, then you may need to take a good, hard look at your shop’s floor. Sometimes you can recoup lost sales simply by giving your retail space a good refurbishing. Here are some signs that you may need to make some changes to your store.
1. Your store fixtures show wear and tear
In the world of retail, details are extremely important. Even if your store looks good in the “big picture,” if your individual store fixtures are out of date or falling apart, you’ll likely turn customers off. Updating everything from your display tables to your adult and child mannequins can make your store look like a brand new space, which will in turn draw in new customers and bring back some familiar faces as well.
2. Your employees are unhappy
A good indication of a shop’s quality can be found in the employees who work there. If you find your workers are bored, frustrated or simply not dedicated to the job, then it should be a major red flag. Holding one-on-one interviews with your staff can help you get a good idea of what needs to be changed. Your employees may have some ideas on how you can improve the store, and you should be open to their suggestions. Sometimes hearing a different perspective on your store can solve your big issues.
3. You can’t remember your last promotional campaign
If it’s been a while since you last offered a major sale, then you should definitely consider thinking up something new. Discounts and promotions may not be the best for revenue, but they can revitalize your customer base and get shoppers’ attention. There are so many options when it comes to discounts, so you must consider what will work best for your demographic. For instance, if most of your shoppers are female, then you can put sale signs around jewelry displays and other areas where you keep popular items for women.
4. You don’t stand out
Part of your problem may be that you’re outshined by nearby retailers. If this is the case, then all you need to do is make the exterior of your store stand out. Coming up with a creative window display or putting up some fun store signs can make a big difference.
