Greensboro, NC – For years, brand identity was a luxury enjoyed by only large retailers. Firefly Store Solutions, the retail industry’s leading provider of store fixtures and display items, is excited to announce the new Custom Color Collection (C3), a program created to provide independent retailers with the same access to custom color mannequins and store fixtures as their big chain competitors.
The C3 program is unique in that there is no minimum order, making it possible for even small and medium sized retailers to project a consistent brand image throughout their retail space – and on a boutique owner’s budget. The program is offered on over 60 Firefly Store Solutions products.
Firefly Store Solutions executives see this as a leveling of the retail playing field and cited flexibility, creativity, individuality, and affordability as major benefits of the program.
“For the first time in the retail industry, a business can choose the item they want – in the color they want – without having cost or quantity limitations.” stated Christy Joyce, VP of Marketing and Product Development. “With our proprietary C3 program, a retailer can mix and match a spectrum of colored products to make their store stand out in the marketplace, all within 7-10 business days!”
For more information on Firefly Store Solutions and our new C3 program, visit our Custom Colors Collection program details page.