All of us, from Boomers to Millennials, know that ideas and terms such as “going green” and “eco-friendly living” have been growing in the public consciousness for decades. This has only continued to increase with the recent surge in health and wellness trends, both personal and environmental, encouraging everything from raw and vegan diets to recycling. These concepts, lifestyle choices, and cultural values manifest themselves in so many ways, and permeate every facet of our modern lives. As a business owner, sustainability is key. Let’s explore how adding design and fashion to your eco-friendly storefront, brick and mortar establishment, or online, will benefit your customers and our planet.
These concepts, lifestyle choices, and cultural values manifest themselves in so many ways, and permeate every facet of our modern lives. For instance, in looking for authentic beauty in the simplest, purest of spaces and natural elements, kathy ireland® by Firefly Store Solutions offers powerful, creatively branded products by combining fashion and design with efficient functionality. Natural, renewable resources, such as bamboo, are a staple of many products by kathy ireland® by Firefly Store Solutions, as well as recyclable, efficient materials such as aluminum. For example, with our aluminum hanger in matte black finish, you are working with a sustainable resource that can be reused, while embracing the industrial aesthetic that is a proven favorite. Using matte black gives a luxury feel and does not distract from the product it is displaying – maximizing your brand presentation. High-grade aluminum also offers a strength in look, as well as durability, providing lasting option for store displays.
Something as simple as providing unique, and fashion-forward tissue paper, paired with coordinating ribbon can leave a lasting impression on your customers. When customers purchase an item, and it is finished in a beautiful, sustainable gift packaging, you are establishing your brand while developing memorable, impactful interactions. In addition, the tissue paper and gift experience can be reused later, adding value to the purchase. Keep your designs consistent for the majority of the year, and explore holiday options for a festive experience… all while maintaining sustainable practices that customers demand.
Dedicating ourselves to live with purpose, intent, and a clear focus on a consistently sustainable lifestyle is no longer a far-off dream, but a critical goal we all must work towards each day – from the grandest notions of societal change, to simply the products and materials we chose to purchase and support. Not only does kathy ireland® by Firefly Store Solutions offer an opportunity to bring out the fashion and style of your store for use as décor or selected accents of our retail environment, but further enhances the in-person retail shopping experience with purchased items presented as gifts… literally tied with a bow!
