In the world of retail, everyone from the CEO to the cashier is essential in making sure a business is successful. But store managers have a unique role, as they are often the go-betweens for higher-ups and those on the floor. If you’re new to a managerial position, then we have a few do’s and don’ts for you to keep in mind.
DO voice your opinions to those above and below. If you’ve made it to the role of manager, it’s likely because your superiors appreciate your insight into matters like store merchandising, display tables and windows, and basic store organization. This means it’s your responsibility to let both your managers and your colleagues who work on the store floor know when you have a good idea. Even if your concept doesn’t end up taking flight, it’s always best to suggest a new idea, rather than keep it to yourself.
DON’T ignore the idea of employees lower on the totem pole. As a manager, it’s important that you listen to your employees when they have a suggestion. For instance, suppose a worker wants to try his or her hand at arranging adult and child mannequins in the store window. Giving this employee the opportunity will not only encourage enthusiasm among staff, but it may help you discover a hidden talent within the ranks.
DO lend a hand when necessary. Your primary responsibilities may be behind the scenes, but it doesn’t hurt for a manager to lend a hand out on the store floor when necessary. During busy store hours, let the paperwork be while you attend to customers or help reorganize gondola shelves. This will show your employees that you’re all in this together.
DON’T act like king or queen of the castle. Though you may be charged with running the store, this doesn’t give you the right to show your employees anything but respect. Treat your workers as you’d like them to treat you and each other, and you’ll have a much happier store as a result.
DO recognize a job well done. Your job is to focus on what can be improved, but you must also recognize when someone goes above and beyond the call of duty. Have a rewards system in place to offer incentives to employees who are hard workers.