Technology is transforming the way we live, and it should come as no surprise that eCommerce shopping is more popular than ever. According to a 2019 poll by Marist College and National Public Radio, 76% of all adults in the U.S. are online shoppers. But just because consumers are in love with online shopping, that doesn't mean you can't keep rocking it as a brick and mortar store. Boutiques are unique and offer an exciting opportunity to get out and shop, as opposed to clicking a checkout button on our smartphones.
Is your store in a slump? Do you need a few new business tactics to get more customers in your space? Look no further – here are a few tips to gain more foot traffic throughout your brick and mortar boutique.
Revamp your display case
If you want to make your store more attractive to customers, start with the display case. Create a setup that catches their eyes and display your best items so they're encouraged to come inside and make a purchase. Use a variety of mannequins and visual display items to create a scenario that's alluring and tells a story. The easiest way to relate to your shoppers is by decorating to flow with the seasons; set up a display of seasonal items your potential customers are out shopping for.
Offer free WiFi
Smartphones have become a major part of our everyday lives. Shoppers are relying heavily on their devices to connect with friends and family, navigate unfamiliar areas and more. When you offer free WiFi, those customers will be more inclined to enter and browse your store. A sidewalk chalkboard is a trendy option for letting everyone know they'll have WiFi access in your boutique.
Use social media to your advantage
Speaking of smartphones, there's one thing that customers are constantly browsing: social media. This provides an opportunity to take advantage of free advertising. Use outlets that allow you to get creative and put your items on display. Facebook and Instagram are excellent options in terms of taking pictures of your products and interacting with potential customers.
Host an in-store event
If you want to stand out as a unique boutique, take a break from the traditional day-to-day expectations of your store. Customers may browse your space on a random shopping trip, but you can give them another reason to come in and check out your product. An in-store event is the perfect way to help your customers view your store as something that's fresh and exciting. This is also a great way to collaborate with other businesses nearby. For example, you can work with a local baker to cater your event, which encourages their customers to come in for a sweet treat while they browse.
Don't let the idea of online shopping keep you from thriving in your brick and mortar boutique. Use these tips to your advantage to help your business get out of a slump.