Creating an engaging visual design for your store doesn’t have to break your budget. In fact, using DIY methods to enhance your existing displays is a great way to increase foot traffic without overspending. You probably won’t be able to design your entire store for free, but you can make your budget work hard for you! Keep reading for tips on how to turn your visual display pieces into showstoppers.
Work with what you have
Before any redesign, you need to take an inventory of what you already have on site. If it’s been a couple years since you refreshed your displays, check them out for wear and tear. Usually, you can fix or artfully cover up any glaring blemishes. If something is beyond repair, think about ways you could repurpose it before taking it out to the trash. Is there a way you could break down that old table and reuse it as a shelf? Try to think outside the box as you go through this process.
Let’s say you’ve used some of our corrugated cardboard letters and symbols in the past. An easy way to refresh them is to use decorative paper or yarn to make them bright and colorful. It doesn’t cost much, and you’ll be able to use them over and over again with different designs! In a similar fashion, our jersey form covers can make a big difference when it comes to changing the visual style of your boutique. Rotating cover designers throughout the year is an affordable way to stay seasonal!
If you want to extend the reach of your visual displays, take them online. The Shop Files suggested using social media like Instagram to broadcast your unique flair.
Use found items
When you’re reworking the visual aspect of your shop, you need to change the way you look at the world. Every item you see was designed for a certain function, but how can you subvert that purpose into something that will aid your store? For example, you could grab a couple rolls of twine, stack one on top of the other, and suddenly you have a kitschy way to display earrings! It’s all in how you look at things. These pieces will give your boutique unique qualities that will help it stand out from the crowd.
“Be thematic to create cohesion.”
You can even use found objects in combination with display pieces. For example, you could find some inexpensive baskets and hook them to our gondola shelving units to create a unique display for lightweight merchandise. Try to be thematic as you use objects from the world – you want to avoid the pitfall of seeming too random or chaotic. Stick to a color palette that matches the tone of your store, and use objects that will appeal to your target consumer. If you’re not sure what they would find appealing, Vendhq recommended creating a list of your retail objectives and pairing it with a list of potential shopper traits. Doing so will help you find a good balance.
If you need more ideas or want advice on how to make the most of your budget, give us a call! We’re always here to serve your retail design needs.
