It’s reaching that time of year where a coat is a mandatory addition to your wardrobe before you leave the house. Shoppers will be looking for their newest piece of outerwear to rock this fall and winter, so it’s best to display your trendiest jacket styles.
To decide what the plastic mannequins in your jacket section should be wearing, check out this fall fashion guide.
Women’s jacket styles haven’t changed much over the years, but it’s still important to be in tune with what your customers are looking for. Jean and leather jackets are perfect for early fall weather, before temperatures drop too much. Peacoats and trench coats remain popular options to carry ladies through the changing seasons, since many are warmer than the more casual jean and leather varieties. The fall fashion runways saw an array of ponchos and capes for women. Depending on its material, a poncho can be ideal for rainy days, temperate weather and even frigid evenings.
Although there are certainly different details tailored to the target gender, men’s and women’s jackets are experiencing similar trends.
Much like their female counterparts, men will be looking for peacoats, trench coats and and bomber jackets. Peacoats are popular in dark and neutral colors, but bomber jackets have more variety for men who want to branch out. To give shoppers an idea of your more unique merchandise, showcase colored bomber jackets in both leather and suede, as well as those with shearling lining, a trend Fashion Beans commended. Trench coats are great for men, and they come in a range of lengths, fabrics and shades, from long parkas that will keep them dry during autumn rain storms to thick wool trenches that will still be useful when it gets even colder.
If your customers are already on the hunt for winter jackets, be sure to display quilted, down coats. Some men are into the puffy look, but many of the fall fashion shows featured thinner styles that are still warm enough for snowy days. The down feathers inside quilted fabric do wonders for keeping the wearer warm while allowing the wearer to freely move around.
Other styles that were seen on runways earlier this year include varsity jackets, leather coats and jean jackets. Fashion Beans explained that jean and leather jackets lend themselves to the punk look that’s once again on the rise.
Popular color schemes to showcase are military green and the classic black-and-white combination, as described by GQ Magazine. Place emphasis on the products that speak to these trends when you dress your male mannequin with molded hair.