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Display cases: Do you know how to use them?

Display cases: Do you know how to use them?

When it comes to showing off merchandise, display cases are an essential tool. Are you using them correctly, though? While many retailers understand that the store fixture is highly versatile, there are ways to utilize it for maximum effect. Learn about these different designs and what you can do to make the most of them in your space:

Choosing a style
A number of factors define display cases, but one of the most important distinctions to choose is whether you want an open- or close-front fixture. Although it might seem counterintuitive to have a closed display case, open items with shelves also fit the bill. Display cases typically come in either a single material, such as wood or metal, or a combination of a base medium as well as glass. When choosing a material, think about how it will correspond with the theme and tone of your shop. Certain woods, like light maple, are highly versatile and will complement almost any color scheme. Distinct tones such as cherry, however, have a color that will stand out on its own without needing any extra accents.

Although most display cases are rectangular units, they also come in shapes that are optimized for different locations. For instance, consider corner sellers, which are three-sided to fit right into edges without wasting any space. Selecting a variety of designs can not only help you use space efficiently, but also diversify the appearance of your shop.

Selecting shelves
Another defining point of display cases is the number and type of shelves that they include. While some units are relatively straightforward and feature a few parallel surfaces, others are more distinct in their appearance. Take, for instance, the charcoal wrap counter, which includes two larger shelves on the right side and three smaller units on the left. Concerning materials, shelves are typically either the same medium as the rest of the unit or glass. While the former offers a certain uniformity, the latter provides a contrast that can be visually appealing and particularly adept for drawing customers’ attention.

Opting for closed cases
Earlier, you learned about open cases, but what about the closed alternatives? There are both benefits and limitations of using this piece, the primary one being the distance it creates between guests and your merchandise. These options are certainly the way to go when you have valuables that you want to ensure aren’t damaged, particularly if you have items that are easily breakable.

Keep in mind, however, that glass-front cases do create a separation between your customer and your product. It probably wouldn’t make sense to implement these store fixtures for items such as apparel, which you’ll want your guests to touch and be able to access easily. For high-cost items, however, glass-front cases that are open in the back can easily be manned by store staff. Alternately, let customers browse themselves with cases that are completely contained and can be unlocked by professional personnel when necessary.