It’s springtime and the shades that will be coloring the blooming world are the tones that should be decorating the display tables and store fixtures of your shop. This year’s trends are shifting towards a blend of pastels and bright colors that mirror the bustling nature outside. It’s the season where you can finally move away from the stark and dull colors of winter and leave the cold behind.
If you find the right balance, your business can capture the spirit of revival that comes with the warm weather and rejuvenate your customers’ zeal for shopping.
This year’s colors
Leatrice Eiseman, executive director of the Pantone Color Institute®, said in a report on its website, “This season, consumers are looking for a state of thoughtful, emotional and artistic equilibrium. While this need for stability is reflected in the composition of the palette, the inherent versatility of the individual colors allows for experimentation with new looks and color combinations.”
The flexible disposition of the pastels so often seen as part of nature’s backdrop makes it very easy to customize the color scheme of your shop by using them as a base with whatever sharp contrast you wish to incorporate.
Consider using a placid blue, violet tulip or a hemlock color to add a serene quality to your store. These will mimic the budding plants and flowers outside and bring a little of their aura indoors with you. For a more neutral shade, sand brown is currently popular and is reminiscent of the beaches everyone will soon be scrambling to on the weekends. It could just make them take a detour to your shop too, before hitting the waves.
To start the thaw of your business, use some hot colors right now that will help advance summer through your doors, such as cayenne, freesia or celosia orange. A radiant orchid or dazzling blue provide a cool but vivid option that will sit well with some of their opposite pastel matches.
What more can you do?
If you really want to embrace the change in your store, use the C3 Custom Color Collection to transform mannequins, form bases and apparel racks into embodiments of the trends. You can choose the shades you prefer and make them permanent fixtures in your building that will set you apart from your competitors. The important thing to remember when choosing your color combinations is to make sure they bring life into your walls and that they indicate the change that everyone is desiring.