All of us, from Boomers to Millennials, know that ideas and terms such as “going green” and “eco-friendly living” have been growing in the public consciousness for decades. This has only continued to increase with the recent surge in health and wellness trends, both personal and environmental, encouraging everything from raw and vegan diets to recycling. These concepts, lifestyle choices, and cultural values manifest themselves in so many ways, and permeate every facet of our modern lives. read more
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How to keep your store running smoothly on Black Friday
Is your shop ready for the rush of Black Friday?
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Firefly Store Solutions’ Groundbreaking Custom Color Collection Gives Independent Retailers a “Leg Up” on Larger Competitors
Greensboro, NC – For years, brand identity was a luxury enjoyed by only large retailers. Firefly Store Solutions, the retail industry’s leading provider of store fixtures and display items, is excited to announce the new Custom Color Collection (C3), a program created to provide independent retailers with the same access to custom color mannequins and store fixtures as their big chain competitors. The C3 program is unique in that there is no minimum order, making it possible for even small read more
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Tips for retailers opening a new store
Whether you’re jumping into the retail world for the first time or preparing to unveil the latest location of your franchise, opening up a new store is a challenge.
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Should you hire an outside marketing professional?
Marketing is everything in the world of retail.
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New survey shows Pinterest, Facebook are essential for retailers
If your store doesn’t have much of an online presence, you may be intimidated by the idea of updating your website or creating a few social media accounts.
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How to further your brand with your store displays
Small business owners may have trouble establishing themselves as a brand when they are busy managing the finances, products and quality of their store.
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