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Captivating customers with signage

Captivating customers with signage

Having a sale? Got some new products? This is important news to convey to your customers, but if you don't have the right signage, some shoppers may never know about it. What you include on your signage matters, as does the way it is printed. Here are some tips for getting started.

First and foremost, your signage should have a style that is consistent with the rest of your store. If you have a vintage-style boutique, a cursive or typewriter-style typeface would be appropriate, but if the store is more utilitarian, your typeface should be the same way.

Where you put sale signage is particularly important. If you are having a special deal or a limited-time only sale, you will want to put signs for it in the window. Red usually connotes "sale" for most shoppers, but you can get creative with color as long as you have other captivating components such as images on the signs. If you can, it's also a good idea to reinforce the window signage with sandwich boards on the sidewalk or a sign on the side of the road or in front of your store.

Always include some sort of new information to make sale signage stand out, too. If your store is one of many having sales in the mall or area, advertise something that marks your sale as particularly special, like free giveaways or extra coupons.