For many consumers, the summer season means rest and relaxation. But a retailer’s work is just starting. This is the time to begin thinking and preparing for back-to-school shoppers. Recent trends indicate that retailers should expect a busier (and hopefully, more profitable) back-to-school shopping season than the prior year.
Back-to-school shopping starts earlier and earlier every year, it seems. In fact, surveys indicate that shoppers will begin their back-to-school research in July. Additionally, a recent NRF survey indicates that families with children will increase their spending on back-to-school merchandise when compared to the prior year’s total spend. While that is good news, retailers will have to compete with competitors and outside demands for their shoppers’ attention.
Firefly Store Solutions has created an attractive info-graphic with a few tips to help you maximize back-to-school sales opportunities for you and your store.
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