Autumn can be an exciting time of year. The leaves are changing colors, the air is brisk and the holiday shopping season is just around the corner. For retailers, autumn means having back-to-school sales, clearing out summer inventories and bringing in the colors of fall. As a store owner, you’ve probably been preparing for this season shift for a few weeks, but how do you tell when your store is completely prepared? Read on to find out:
Autumn retail displays
By this time, you should have some idea about what your window displays will look like. If you’re still in the middle of the design process, look online for inspiration. Pinterest is a great place to see what big brands are up to. Try pulling pieces from displays you like to create something that’s unique to your store and your brand.
We offer a variety of display items that are perfect for autumnal window scenes and in-store decorations. For example, our graphic transfer mannequins come in eye-catching woodland patterns and our collection of raw steel display fixtures fit the color palette of the season. Plus, our hanging paper decorations are an affordable way to add pops of color throughout your shop.
Fall promotional opportunities
Every season has it’s own unique opportunities for promotional events. For many retailers, the first sale of the season is usually meant to clear out last season’s merchandise and spotlight new items. The frugality blog Money Crashers noted that many savvy shoppers will be out looking for savings on summer fashion. As a store owner, you can use this to your advantage. Target your advertisements to clearance hunters. Shoppers will get a good deal on clothing, you’ll make space in your inventory, and you’ll have the opportunity to make a few add-on sales.
For example, if a shopper is browsing the clearance racks in your store, you can entice them to check out your new fall merchandise with a coupon. It’s a small, inexpensive gesture that has the potential to work very well. If you’re using this tactic, be sure to mention it on your shop’s social media pages.
Fun fall window displays and attractive sales promotions will work in tandem to bring more shoppers into your establishment. For more personalized advice on how to arrange your store for autumn, give our helpful design experts a call.